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Report: Consumers go digital
Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.
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Survey: Most dads want mobile offer alerts
San Francisco -- A new U.S. study conducted online by Harris Interactive and commissioned by Placecast showed that fathers use their mobile phones to save money.
The Wave IV poll in the Alert Shopper series of research revealed that 58% of American dads with smartphones said they had taken action on a promotion or coupon received on their phones, outpacing moms and those without kids.