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First Data reports steady dollar volume and transaction growth in January
Atlanta -- Mild weather over much of the country spurred increased retail card spending growth in January, according to First Data Corp.’s SpendTrend, which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations.
Overall year-over-year dollar volume growth was 7.0% in January, while overall transaction growth was 7.2%. Mild winter weather nationwide resulted in lower energy demands, providing consumers with additional income to spend at retailers.
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January promotional activity reflects EDLP emphasis
Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.