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  • Simon and Budget create joint marketing program

    Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

    Burlington Mall and Wrentham Village Premium Outlets in Boston

    Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

  • The efficient way to win the week

    Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales. Annual retail sales and market share are the result of the competition that played out in the preceding 52 individual weeks, and many companies highly value “winning the week.” But some weeks can be much more competitive than others, creating challenges for retailers also facing strong pressures to be efficient and limit costs.

  • Keds doubles down on Taylor Swift

    LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

    This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

  • Men’s Wearhouse in annual National Suit Drive

    Fremont, Calif. -- Men’s Wearhouse has launched its sixth annual National Suit Drive, with a goal to collecting 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce.

    In its first five years, the Men’s Wearhouse National Suit Drive collected more than half a million pieces of business attire, including 120,000 suits.

  • Men’s Wearhouse to suit up the unemployed

    FREMONT, Calif. — Men’s Wearhouse is looking to find new homes for used men’s and women's business attire, including suits, and in the process, looking to generate foot traffic to its stores. 

    The company has launched its sixth annual National Suit Drive and has set a goal to collect 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce. 

  • Newegg launches flashy e-commerce site

    CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

  • Snapple’s latest contest is a whole lot of Nothing

    PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

  • Facebook's e-commerce experiment

    CHICAGO — Social media powerhouse Facebook is trying go beyond baby photos and cat memes by further integrating commerce into its current platform.

    While many large and small retailers already use Facebook's platform to market their wares and enhance their brand awareness, no one has set up shop on the site until now.

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