Coupons/ Rebates/ Pricing

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Boston – Massachusetts will have a tax holiday the weekend of Aug. 15-16, if the International Council of Shopping Centers (ICSC) has anything to say about it. The ICSC has sent a letter to Massachusetts Gov. Charlie Baker asking him to sign the sales tax holiday legislation currently on his desk.

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.

Overstock.com has come up with an exclusive back to school offer designed to appeal to teachers.

The retailer is offering free Club O loyalty program memberships to teachers of all grade levels. With every purchase on Overstock.com, Club O members receive free shipping and a minimum of 5% back in Club O Rewards Dollars to spend on the online shopping website.

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.

Boca Raton, Fla. – Office Depot Inc. is thanking teachers with an omnichannel back-to-school program.

The “Gear Up for School” promotion offers teachers who are part of the free Office Depot or OfficeMax rewards program a 25% off coupon for qualifying purchases during Teacher Appreciation Days, Aug. 1-4 and Aug. 29 – Sept. 1.