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Study: The favorite reward perk is…
Dallas – Consumers show a clear preference for one particular perk from retailer reward programs, and it isn’t cash back.
According to “The Road to Rewards,” a consumer behavior report from Excentus, more than 54% of U.S. consumers polled in July 2015 belong to loyalty programs that enable them to save on the cost of fuel.
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In The Pink lets customers direct promotions
Falmouth, Mass. – In The Pink wants its customers to feel connected.
The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

