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Tech Bytes: Why Aren't Customers Buying Social Buy Buttons?
Consumers love to shop and love using social media, but somehow the two passions are not connecting.
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
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Survey: What social platform influences back-to-school shoppers?
The current school year is just ending, but consumers are already looking ahead to the fall.
According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.

