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Cause Marketing/ Community Programs

  • Staples pledges to end gender wage gap

    Framingham, Mass. - Staples has signed onto “100% Talent: The Boston Women’s Compact,” an effort to end the gender-based wage gap and advance women in the workforce. Staples has pledged to work with Boston Mayor Martin J. Walsh in a public-private partnership to make Boston the best city in the country for working women.

  • Dick's to give up to $1M to youth golf charity

    Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

    The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.

  • P&G sponsors Black Girls Rock! Awards

    Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

    The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.

  • REI joins national parks campaign

    REI is looking to increase sales to its stores by joining the National Park Service on a campaign to lure more visitors to America's national parks.

    In its role as "Official Outdoor Retailer" of the National Park Centennial celebration, the co-op aims to inspire, guide and outfit people with a passion to explore these national treasures more deeply.

  • Sears thinks ‘dirty’ to drive brand growth

    Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

    The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.

  • Publix celebrates 20 years of giving

    On the eve of its next fundraising campaign, Publix is celebrating 20 years of raising more than $51 million for the March of Dimes.

    To support more breakthroughs for babies, the grocery giant will ask its customers to join them in their annual fundraising drive from April 6-26. The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 25 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love.

  • Belk gives $21.5M to communities

    Belk’s efforts on community involvement received a boost in 2015, as the company reported that it donated more than $21.5 million to local communities last year.

    Of the total amount, Belk corporate dollars funded $6.1 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening, the company said. The remainder of the funding includes associate, vendor and customer dollars raised in Belk-led charitable events, including the Belk Charity Sale.

  • Sears, Craftsman tool up for 2015 giveaway

    Sears and Craftsman have kicked off their second annual “MAKEcation” promotion with a sweepstakes that sends the winner to an event this fall in Brooklyn. 

    From now through July 31, Craftsman Club and Shop Your Way members can enter for a chance to win a trip to this experience by visiting www.craftsman.com/makecation.

  • Big Lots gives back in a big way

    Big Lots hopes to give back to the communities it serves with a new charity focused on hunger, housing, health care and education.

    Big Lots has announced that it has launched a nonprofit foundation to guide its charitable endeavors into the future.

    The Big Lots Foundation will help strengthen the Company's philanthropic initiatives and support its commitment to making a difference in the communities where it operates.

  • Lowe's to give makeovers to "10 Bleakest Cities of 2015"

    New York -- Lowe’s is looking to put smile on the face of residents who live in the 10 U.S. cities hardest hit by this past winter by giving the areas a makeover. Lowe's said it will deploy Lowe’s "Heroes," or employee volunteers, to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.

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