Cause Marketing/ Community Programs

New York — Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

A representative for the flamboyant and outspoken singer said Wednesday the two sides "came to a mutual decision to end their overall exclusive partnership a few weeks ago." Last month, it was announced that Target Corp. would be selling a deluxe edition of the album, to be released May 23, with bonus content.

EL SEGUNDO, Calif. -- Robert Eckert, chairman and CEO of Mattel, will be presented the community leader award at the Exceptional Children’s Foundation's 65th Anniversary Gala. The recognition acknowledges Eckert’s leadership and ongoing commitment to shaping the development of generations of children, inspiring creativity and innovation and for demonstrating what's possible through a world of play, Mattel reported.

Nashville, Tenn. -- The Retail Orphan Initiative (RetailROI) announced that it has created a computer recycling program in partnership with the GEAR Foundation. The program, which recycles retailers’ computers that are less than four years old and have expired warranties, will immediately create jobs for physically and mentally challenged young adults as the computers are erased, refurbished, and resold.

The National Governors Association named Walmart the recipient of its annual Public-Private Partnership Award at the closing of its 2011 Winter Meeting. The award is now in its fifth year and honors companies that have partnered with a governor's office to implement a program or project that positively affects the state's citizens. Walmart was nominated by Arkansas Gov.

DENVER -- Walmart announced that it has donated $100,000 to continue the Walmart Tribal College Scholarship Program. This program is providing 33 greatly needed scholarships for the spring 2011 semester, supporting one student at each of the nation's 33 tribal colleges and universities.

The Shops at Wiregrass, in Wesley Chapel, Fla., partnered with the Leukemia & Lymphoma Society to host a Battle of the Bands event in an effort to raise money to fight blood cancer.

Held Saturday, Feb. 19, the event featured four stages of live music and performances by 24 local bands. Two more fundraising events are planned -- a parade celebration on March 12 and a golf tournament on April 1.

The Shops at Wiregrass, a Forest City Enterprises property, is a pedestrian lifestyle village featuring shopping, dining and entertainment options.

LOS ANGELES — A Kroger banner based in Los Angeles has kicked off a charitable campaign to benefit children's hospitals based in Southern California.

Ralphs on Monday said it is raising funds through its nonprofit, The Ralphs Fund, by asking customers and associates to donate their spare change in collection canisters located at Ralphs checkout stands.

Southern California children's hospitals that will benefit from the charitable fundraising drive include:

Children's Hospital of Orange County;

Children's Hospital of Los Angeles;

TOPEKA, Kan. -- Earlier today, Retailing Today reported that several apparel and footwear industry heavyweights were teaming up to promote best practices in sustainability, and now Payless has announced that it will support eco-model and Payless brand partner Summer Rayne Oakes who will wear the same little black dress throughout the month of March.