Cause Marketing/ Community Programs

BENTONVILLE, Ark. — Walmart announced that it has kicked off its "12 Days of Giving" campaign, awarding more than $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C. and Puerto Rico will be honored.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Monday that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C., and Puerto Rico, will be honored. Twenty-five nonprofits that have stepped up to fight hunger are receiving a total of $130,000 on the first day of giving.

Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.

GOODLETTSVILLE, Tenn. — Dollar General announced that it is giving $100,000 to the U.S. Marine Corps Reserve Toys for Tots Foundation to support its efforts to provide toys to underprivileged children.

"Dollar General is proud to support Toys for Tots this holiday season," said Rick Dreiling, Dollar General's chairman and CEO. "Our stores are happy to be a part of Toys for Tots' mission of bringing joy and excitement to children who might not otherwise have a gift to open on Christmas."

BENTONVILLE, Ark. — Sam's Club announced that it is teaming up with The Salvation Army and Off the Field professional football players' wives association for the fifth annual Dream Drive for the Salvation Army. Twenty pre-selected families from the Salvation Army Adopt-A-Family program in 10 different cities will receive $1,000 worth of gifts, including food, clothes, personal items and toys from Sam's Club. As part of the Dream Drive campaign, Off the Field representatives will be shopping at their local Sam's Clubs on Dec. 8 to purchase items for these families.

Minneapolis -- Target will donate $5 million to local schools nationwide as part of the company's commitment to give $1 billion for education by the end of 2015.

Target has teamed up with "The Ellen DeGeneres Show" and its viewers to select 50 schools in need to receive a $100,000 grant. Viewers are encouraged to submit the name of a school that needs help, along with a compelling story that explains why the school should receive a grant, to "The Ellen DeGeneres Show.”

MINNEAPOLIS — Target will donate $5 million to local schools nationwide as part of the company's commitment to give $1 billion for education by the end of 2015.

By Ian Lifshitz, Rainforest Realities