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Cause Marketing/ Community Programs

  • Rite Aid launches nationwide health-and-wellness effort

    CAMP HILL, Pa. — Rite Aid is launching a six-month, nationwide health-and-wellness campaign to mark its 50 years of operation, the retail pharmacy chain said Wednesday.

    RA50, as the new campaign is called, began Wednesday near the company's headquarters in Camp Hill, Pa., and will move on to the Pennsylvania state capital of Harrisburg Thursday through Saturday. Afterward, it will move on to Baltimore; Philadelphia; Pittsburgh; Scranton, Pa.; Cleveland; Detroit; Portland, Ore.; Los Angeles; Atlanta; Norfolk, Va.; and New York.

  • Straight Talk offers charitable support in exchange for sales pitch

    PHOENIX and MIAMI — Visitors to Walmart this fall have the opportunity to learn about Straight Talk Wirelsss and support the Make-A-Wish foundation in the process.

    The company announced that for every shopper who participates in a demonstration of a Straight Talk Wireless Android smart phone. it will donate $1 to Make-A-Wish, with the ultimate goal of $1,000,000. The event will take place over four consecutive Saturdays starting September 22, 2012 at over 3,000 participating Walmarts under the banner "One Minute One Million."

  • Meijer's Simply Give Week garners more than $400K in donations

    GRAND RAPIDS, Mich. — Meijer's "Simply Give Week" garnered more than $145,000 in donations from its customers. The effort, combined with the commitment from Meijer to double all donations made Sept. 2 to 8, brought the week's total donation to $437,400, Meijer co-chairman Hank Meijer said.

    Meijer launched Simply Give Week to support Hunger Action Month in September and highlights its continuing commitment to hunger relief.

  • ODP, NASCAR auction to raise money for BTS charity

    BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

    Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

  • Macy's raises $4 million during cause shopping event

    NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

  • Walton Foundation helps set the standard for sustainable seafood

    The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

  • Kroger details progress on energy conservation and waste reduction

    Cincinnati -- The Kroger Co. has saved more than 2.34 billion kilowatt hours of electricity, which equals 1.47 million metric tons of greenhouse gas emissions, in 2011, according to the chain’s sixth annual Sustainability Report.

  • Lowe's, Habitat for Humanity celebrate Hispanic Heritage Month

    DALLAS — Habitat for Humanity and Lowe’s are joining together to celebrate National Hispanic Heritage Month with two large construction projects that will bring together Lowe’s Heroes, community organizations, schools and local VIPS to celebrate Hispanic heritage while building strong foundations for the future in partnership with Dallas and Houston families. The project includes building two new homes and completing critical repairs on three existing homes in partnership with low-income families.

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