Cause Marketing/ Community Programs

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

SAN FRANCISCO — Gap Inc. is celebrating the 35th anniversary of Gap Foundation at a special gathering at the company's San Francisco headquarters on Sept. 13.

“We’re proud to celebrate 35 years of Gap Inc. employees fulfilling the promise made by Doris and Don Fisher to ‘do more than sell clothes,’” said Bobbi Silten, president of Gap Foundation. “It’s an exciting milestone for everyone involved with the company.”

CAMP HILL, Pa. — Rite Aid is launching a six-month, nationwide health-and-wellness campaign to mark its 50 years of operation, the retail pharmacy chain said Wednesday.

RA50, as the new campaign is called, began Wednesday near the company's headquarters in Camp Hill, Pa., and will move on to the Pennsylvania state capital of Harrisburg Thursday through Saturday. Afterward, it will move on to Baltimore; Philadelphia; Pittsburgh; Scranton, Pa.; Cleveland; Detroit; Portland, Ore.; Los Angeles; Atlanta; Norfolk, Va.; and New York.

BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

Cincinnati -- The Kroger Co. has saved more than 2.34 billion kilowatt hours of electricity, which equals 1.47 million metric tons of greenhouse gas emissions, in 2011, according to the chain’s sixth annual Sustainability Report.

NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.