Cause Marketing/ Community Programs

SALT LAKE CITY — Walmart and Sam's Club stores, with the help of associate, customer and member donations, between May 1 and June 13 raised more thatn $27.9 million for Children’s Miracle Network Hospitals.

During the six-week campaign, Walmart and Sam’s Club customers and members were invited to make a donation of $1, $2 or $5 at the register to the Children's Miracle Network Hospital in their community. Additional in-store fundraisers were held to bolster fundraising efforts.

NASHVILLE, Tenn. — The Retail Orphan Initiative on Tuesday announced the launch of an online charity locator to match up retailers looking to donate overstocked merchandise with local charities. The charity locator features an interactive map of nearby charities from a RetailROI-developed database of 501c3 organizations across the country that focus on at-risk children, women in distress or families in need.

NEW YORK — eBay is taking a stand against counterfeit goods by partnering with the Council of Fashion Designers of America (CFDA) to launch "You Can't Fake Fashion," a new campaign to celebrate original design. Part of the campaign includes the creation of totes, customized by 50 designers, which sport the tagline "You can't Fake Fashion."  This collection is now on sale exclusively at eBay Fashion Vault at fixed, "Buy It Now" prices.

MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals. 

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

BENTONVILLE, Ark. — Sam's Club is highlighting health-and-wellness issues through its latest campaign, and has pledged to donate up to $2 million to four nonprofits.

The retailer's 2011 Giving Made Simple campaign allows Sam's Club members and associates to direct a portion of the company's donations to four health-related nonprofit organizations: Alliance for a Healthier Generation, OASIS, Sesame Street and The Y.

EDEN PRAIRIE, Minn. — Supervalu announced that plans to transition 40 stores to zero waste operations by the end of its current fiscal year ending Feb. 29, 2012. 

BENTONVILLE, Ark. — Sam's Club is helping parents prepare for the back-to-school season by offering free children's health and ID screenings at stores nationwide on July 9.

NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.