Cause Marketing/ Community Programs

SAN DIEGO — Petco Foundation has appointed CASPCA executive Susanne Kogut as the new executive director of its board of directors. Kogut will replace the foundation's long-time executive director, Paul Jolly, who has led the organization since its inception in 1999.

DALLAS — Kimberly-Clark has launched Depend Guards and Shields, two products specifically designed for men with light bladder leakage, as part of a new program called Guard Your Manhood, which offers tips and tools from former professional football star Tony Siragusa. 

NEW YORK — The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.  

The campaign includes launch parties, “pop up” drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, sweepstakes and a fundraising program to benefit America’s veterans. 

European apparel retailer H&M and Inditex, parent company of fashion retailer Zara, are signing on to the Bangladesh Fire and Building Safety Agreement, an independent, legally-binding agreement to guarantee safe working conditions in the Bangladeshi garment industry. 

H&M is a top purchaser of garments from Bangladesh, and hopes that the agreement leads to “far-reaching improvements in working conditions.” 

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, is partnering with the Wounded Warrior Project to hold the 2013 Believe in Heroes campaign. 

Miami, Fla. — Miami City Ballet’s Board of Trustees today elected former Macy’s executive Susan D. Kronick as its new president of the board.

Bentonville, Ark. — Walmart and its philanthropic arm, the Walmart Foundation, were busy working alongside notable food companies in April, as part of the corporation’s Fighting Hunger Together Initiative. 

Between April 1 and April 30, more than 443,000 votes were cast for the more than 300 eligible Feeding America food banks and partner agencies as part of the campaign, which fights hunger in local communities.