Cause Marketing/ Community Programs

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

Bentonville, Ark. – Wal-Mart has launched an initiative to hire any honorably discharged US military veteran within the first 12 months after they have been on active duty. Through a program dubbed Veterans Welcome Home Commitment, Wal-Mart anticipates hiring more than 100,000 veterans by 2018.

BATTLE CREEK — Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla.

The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned. Feeding America is working with food banks in its network, and other relief agencies, to provide the food to families and individuals impacted by the tornado, as well as relief workers assisting the community.

CINCINNATI — Kroger plans to provide $2.3 million to support the USO's broad range of programs that assist service members and their families, as part of its Honoring Our Heroes campaign.

For the following two weeks, store-wide promotions will feature hundreds of popular products at special sale prices. Customized shelf tags will highlight participating items, including Kroger's own products and items from key partners, including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Procter & Gamble, ConAgra and Dannon. Start and end dates vary by region.

MENOMONEE FALLS, Wis. — Kohl’s has made a $250,000 cash donation to the American Red Cross, toward tornado relief efforts in Moore, Okla., and the surrounding area. The American Red Cross is delivering emergency supplies and services to the tornado-impacted areas.

DEERFIELD, Ill. — Responding to Monday’s tornado in the Oklahoma City area, Walgreens mobilized increased shipments of essential supplies to its area stores, made an initial donation of three semi-trailers of food, water and first aid supplies to the Oklahoma chapter of the American Red Cross and offered customers an opportunity to make donations at its Oklahoma drugstores.

BELLEVUE, Wash. — Eddie Bauer first ascent guide Melissa Arnot summited Mt. Everest for the fifth time, the most of any woman in history. Arnot's celebratory summit falls only weeks after the 50th anniversary of the 1963 expedition outfitted by Eddie Bauer that marked the first American summit of the mountain by Jim Whittaker and his Sherpa partner, Nawang Gombu, and later by Tom Hornbein and Willi Unsoeld via the West Ridge.

SAN ANTONIO — This Memorial Day weekend, Walmart and Sam's Club will launch the company's initiative to hire 100,000 veterans throughout the next five years.  

The event will take place Saturday, May 25, from 11 a.m. to 2 p.m. at the Walmart supercenter located at 8923 W. Military Rd. Lunch and giveaways will be provided by Walmart and Sam's Club suppliers, including Johnsonville's World's Largest Grill. The event is part of the continuing Saluting Heroes Together campaign, which Walmart launched May 18 with Operation Homefront.