Cause Marketing/ Community Programs

Ikea uses sustainability to drive innovation and shape investments. The company’s latest investment involves a 7.65 megawatt Carrickeeny wind farm, which it plans to purchase from global wind and solar company Mainstream Renewable Power. 

Mainstream has started construction on the project, which is located in Leitrim in the northwest of Ireland and is expected to be operational in early 2014. As part of the deal, Mainstream will operate and maintain the wind farm on behalf of Ikea for its 20-year lifespan.

SALT LAKE CITY — Overstock.com's donations to Wounded Warrior Project now exceed $1 million.

In keeping with the company's longstanding commitment to support members of the U.S. Armed Forces, Overstock.com has collected customer donations on behalf of WWP since November 2009.

Greenwood Village, Colo. — Red Robin Gourmet Burgers will open a new restaurant at Palisades Center Mall in Nyack, N.Y., on Aug. 19.

To help celebrate the grand opening, Red Robin will donate all receipts from the first week of sales of its signature Freckled Lemonade to Alex’s Lemonade Stand Foundation, a non-profit organization that supports research into cures for children’s cancer.

SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

HOFFMAN ESTATES, Ill. — Sears is touting its Team Up to Stop Bullying program to parents, educators and students during the back-to-school season. The program is open to customers and Shop Your Way members.

Participants can experience the Sears "Jean Scene" activities in four different ways this month.

President Bill Clinton and Chelsea Clinton visited Kanombe school in Kigali, Rwanda, to see the P&G Purifier of Water packets at work as part of Procter and Gamble’s Clinton Global Initiative Commitment to Action to provide clean drinking water to those who need it most. 

PLEASANTON, Calif. — Safeway and the Safeway Foundation are holding an annual fundraising campaign together with the Muscular Dystrophy Association to support individuals and families affected by muscle disease. 

CAMP HILL, Pa. — Rite Aid, the third-largest drug chain in the nation, is pursuing the lucrative senior market with its latest marketing campaign centered on its new extension to the Wellness+ loyalty card program.