Cause Marketing/ Community Programs

Retailers usually measure 
the success of project spending by ROI, or "return on investment." ROI measures how many dollars you get back for every dollar you invest. This is a prudent and necessary way of justifying investment in things like IT systems, facilities and processes.

But not everything of value can be measured by simple dollars and cents. How do you measure the return on hope given to hundreds of thousands of disadvantaged children, both in the United States and around the world?

Canton, Mass. – Dunkin’ Donuts has launched its “HoliDDay Fashions” contest, inviting people to post photos of themselves in their holiday clothing and costumes on Facebook, Twitter and Instagram. Beginning Dec. 12 and continuing through Dec. 18, customers can submit their photos on Facebook, Twitter and Instagram using the special hashtag #HoliDDayFashions.

On Dec. 20, Dunkin' Donuts will announce a total of five winners to receive a prize pack. No purchase is required.

Bridgeview, Ill. -- Rose Paving Company, a provider of complete parking lot management solutions to commercial and industrial properties nationwide, announced it  raised $7,000 during its year-long, multi-event fundraising campaign benefiting St. Jude Children’s Research Hospital. The donation, presented to St. Jude in December, will help support the lifesaving mission of one of the world’s premier pediatric cancer research centers.

Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.

Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the fewer than 50% of consumers overall who feel the same way.

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son. 

Beauty brand Julep is celebrating the holidays with its first popup store in Manhattan — but with a twist.

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for a whopping 50% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.

Philipps and the Messy Melodies, Clorox's own band of comedic holiday carolers, will hit the streets of New York City to bring holiday “bleachable moments” to life through song.

Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.