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Study: Retailers will lead digital ad spend
New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.
Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.
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Government recommends $25 million settlement for PayPal
San Jose, Calif. – PayPal may have to fork over $25 million in a proposed settlement for allegedly deceiving consumers with the PayPal Credit service, formerly known as BillMeLater. The Consumer Financial Protection Bureau wants PayPal to refund $15 million to consumers and pay an additional $10 million in fines for signing up consumers who did not want to participate, not honoring promotional offers, unfairly leading PayPal customers to use PayPal Credit, and charging consumers fees during periods of time disputes were improperly handled.
