Marketing Tactics

By Joe Dalton    As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer.   

Plus-size apparel retailer Torrid is launching a national quest to discover the new full-figured face for the brand.

Casting for the Face of Torrid 2016 kicked off this month at Torrid.com/modelsearch and will be followed this summer with live casting events in five major Torrid markets: Minneapolis, Chicago, Dallas, Philadelphia and Los Angeles.

New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

Kohl's and Disney's "Frozen" were among the winners at the LIMA International Licensing Awards.

In a ceremony held this week at the Mandalay Bay Convention Center, Kohl's Department Stores received the Retailer of the Year award for its in-store presentation of Frozen.

In addition, Jakks Pacific tied with Playmate Toys' Teenage Mutant Ninja Turtles product line for the win in the Film, Television or Entertainment (Animated) Licensee: Hard Goods category for its Disney Frozen Snow Glow Elsa doll.

The Men's Wearhouse has signed a 10-year agreement with Macy's, Inc. to operate men's tuxedo rental shops inside 300 Macy's stores.

No other terms of the agreement were disclosed.

Doug Ewert, Men's Wearhouse chief executive officer, said: "As the nation's leading provider of tuxedo rental products and services, we are very excited to team with Macy's for the next decade to provide their customers with exceptional tuxedo rental services inside of 300 Macy's stores across the country."

Sidney, Neb. -- Cabela’s Inc. will open a 50,000-sq.-ft. store in Halifax, Nova Scotia. Upon opening, it will become the first Cabela’s location in Nova Scotia and second in Atlantic Canada, joining the Moncton, New Brunswick store opened in May.

The retailer expects construction on the store to begin in 2016, and anticipates a 2017 opening. It will be located in the Dartmouth Crossing development near the intersection of Lakeview Drive and Wright Avenue. North American Development is the developer.
 

Food Lion is celebrating the anniversary of its hunger relief program by donating more than 1 million meals.

In year 1 of the Food Lion Feeds program, the grocer donated more than 62 million meals and is on target to meet its commitment to donate 500 million meals throughout its 10-state operating area by the end of 2020.

San Francisco -- Volta Industries is launching a network of more than 100 free electric car charging stations across five cities. Participating retailers include Macy’s and Whole Foods.

Volta first began in Honolulu by offering free electric car charging services underwritten by local brands. Since then, Volta has deployed initial charging infrastructure in high-volume, retail locations in five major cities, including the San Francisco Bay area, the Los Angeles metropolitan area, San Diego, Phoenix, and Honolulu.