Skip to main content

Marketing Tactics

  • Walmart gives $1.4 billion to charity in 2015

    Walmart and the Walmart Foundation is out with its annual Giving Report, which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

    From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.

  • Spend Christmas Day with Dollargeneral.com

    Dollar General’s nearly 13,000 stores will be closed on Christmas Day, but the retailer is offering an enticing online discount in hopes of making a digital connection with shoppers.

  • OpEd: Fewer Good Tidings at the Mall for Holiday 2015

    I hate to be the bearer of bad tidings, especially during the season to be jolly, but I’m a realist. And though I wish happy holidays for all, I must tell mall retailers to steel themselves for another disappointing holiday season. Deloitte is expecting seasonal sales growth of 3.5% to 4% this year, ahead of inflation but below the 5.2% growth of last year — but don’t expect malls and department stores to see that growth. A disproportionate share of holiday sales will go to the humble discount stores, far away from the fancier shopping centers.

  • Click and collect not snapping into place

    Click and collect services are designed to provide an omnichannel shopping experience that combines the simplicity of ordering online and the immediacy of in-store pickup. But according to the Washington Post, this holiday season many retailers’ click and collect offerings have left much to be desired. [Washington Post]

  • IDC: ‘Mobile first’ looks like a smart strategy

    Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

  • Survey: Lots more holiday shopping left—and get ready for a busy Dec. 26

    Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

  • Consumer clash: Don’t call me 'old,' don’t call me 'young'

    Move over millennials, there are two demographics ready to shake up the consumer landscape and impact retail sales.

  • Tony Rogers to lead Walmart marketing

    Walmart has recalled marketing executive Tony Rogers from his post in China to lead the retailer’s domestic marketing efforts.

X
This ad will auto-close in 10 seconds