Marketing Tactics

Today’s consumer is asking more and more about the food, beverage and consumer products they buy, use and consume. They want to know what is in the product, how to use it and what is in its packaging. They want to know who benefits from the manufacturing and how. And it doesn’t stop there.

The question is how CPG companies can meet this consumer demand when there is no way all of this information would fit on a package label.

Chattanooga, Tenn. -- CBL & Associates Properties announced it will be partnership with Girls World Expo. Girls World Expo is an organization that produces one-day events that bring young women together with positive female role models and programming meant to empower girls and help them realize their potential. In 2016, the expo will make stops at 10 CBL centers across the country.

U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

Most people do not get a paid holiday for “Leap Day,” Feb. 29.

Then again, most people do not work for online footwear and apparel retailer Zappos. Known for doing things a little differently, such as replacing the traditional bureaucratic management structure with decentralized “holacracy,” Zappos is taking a novel approach to Leap Day.

One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.

Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.