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Marketing Tactics

  • Neiman Marcus comps decline for 2nd straight quarter

    Neiman Marcus posted declines in revenue and same-store sales on the same day that the company losta 25-year veteran who had been responsible for in-store visual design.

  • Amazon confirms second location for Amazon Books

    The giant of online retailing apparently is developing a taste for brick-and-mortar.

    In news that is likely to set off a wave of speculation, Amazon confirmed it will open its second physical bookstore, this time at Westfield UTC mall in San Diego, California. Amazon Books is expected to open at the open-air shopping center sometime this summer.

  • Can retailers count on the Bieber effect this spring?

    Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

    Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

  • Kohl's overhauls its largest private home and fashion brand

    Kohl’s has unveiled a re-launch of itsSonoma Goods for Life private brand that includes new designs, in-store and online.

  • Saks Off 5th comes to Canada too

    Less than a month after Hudson’s Bay Company brought Saks Fifth Avenue to Canadian shoppers, the company this month is opening the first of 25 planned Saks Off 5th stores.

    Three new Saks Off 5th stores are scheduled to open on March 17 in Vaughan Mills, Halton Hills and Niagara-on-the-Lake, Ontario. The openings will allow Canadians to experience the ultimate "thrill of the hunt" shopping that Saks Off 5th is renowned for, with access to the some of the best brands and fantastic finds, in a fun to shop store format,” according to the company.

  • Rite Aid kicks off annual Children's Miracle Network fundraiser

    Rite Aid's 22nd annual Miracle Balloon campaign for Children's Miracle Network Hospitals is now underway, the company announced Monday. From now through April 30, Rite Aid customers can support their local children's hospital by purchasing $1 paper Miracle Balloons at any Rite Aid store.

  • Saks Off 5th comes to Canada

    Less than a month after Hudson’s Bay Company brought Saks Fifth Avenue to Canadian shoppers, the company this month is opening the first of 25 planned Saks Off 5th stores.

    Three new Saks Off 5th stores are scheduled to open on March 17 in Vaughan Mills, Halton Hills and Niagara-on-the-Lake, Ontario. The openings will allow Canadians to experience the ultimate "thrill of the hunt" shopping that Saks Off 5th is renowned for, with access to the some of the best brands and fantastic finds, in a fun to shop store format,” according to the company.

  • The Finish Line is mad (and social) about hoops

    The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

    The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

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