Marketing Tactics

Without light, design doesn’t exist and cannot be seen or experienced. Increasingly, light goes beyond pure function, performing an aesthetic role in assuming center stage. Much of this enhanced role is a by-product of almost limitless possibilities in its placement or flexibility, changeability and even practicality of using light sources in places and ways that were previously inconceivable.

Customers responded favorably to holiday promotions at Pier 1 during the fourth quarter and the retailer is poised for an even better spring now that it plans a return to TV advertising.

It wasn’t all that long ago that the industry was embroiled in the “bricks versus clicks” debate. On one side were the traditionalists, who were sure that online shopping would never really catch on (much less ever occur on a phone). On the other side were the true believers, who had stores going the way of the dinosaur in no time flat.

Starbucks is giving customers a front-row seat on the famed Las Vegas Strip.

The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

As discussed last week custom facades as advertisements have migrated from the domain of premiere retail flagships to many, varied uses across the commercial and retail spectrum.

This trend was earlier spotted by Gensler On: Lifestyle as part of its “Top Ten Retail Trends in 2013.”

A new retail concept called The Mint Shack is the latest example of how the narrowest of consumer interests can be served with a digital presence — one that can also expand to a physical presence.

A first-of-its-kind website focused on all things mint. The Mint Shack has a simple philosophy, according to owner Scott Crillo, find the best mint products — from taste to color — and offer them under one roof at a fair price.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.