Marketing Tactics

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.

The J.C. Penney Co. Inc. is teaming up with a well-known social network to help draw traffic and sales at select mall-based locations.

According to Advertising Age, Penney will display digital Pinterest boards in 10 malls around the country as part of a Mothers’ Day promotion. The boards will display apparel, hair and beauty products that are available in nearby Penney stores at the mall. The promotion will also include featured in-person appearances by well-known fashion bloggers.

American Family Association has called on its members to boycott Target Corp. over the chain’s decision to allow transgender employees and customers to use bathrooms that correspond with their gender identity.

The group said it had gathered 172,494 signatures on a boycott petition by mid-morning on Friday.

Inspired by the history of Hollywood, Starbucks has set up shop at Universal Boulevard, a new main street-styled retail destination at Universal Studios Hollywood.

The façade of the 5,000-sq.-ft. store is broken up into multiple buildings, as if it had originally been the site of several small shops. The interior is fashioned as one grand space. A banquette made of reclaimed black walnut wood curves like a siren’s tale, creating seating eddies.

Starbucks has brought its small-sized store format to the Windy City.

The coffee giant has opened a 635-sq.-ft. Starbucks Express cafe in Chicago's Union Station. This is the company’s fifth location to date for its Express concept, which features a streamlined menu that focuses on brewed coffee, espresso beverages and select food items.

The other Express stores are located in New York and Toronto.

Emerging food service concept Maple Street Biscuit Company is the latest addition to one of Gainesville, Fla.’s fastest growing retail destinations.

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART),

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART).