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Marketing Tactics

  • Walgreens saves time and effort spent on digital coupons

    Paperless coupons are supposed to easy, and Walgreens is doing its best to make them that way.   Walgreens customers now have the ability to redeem digital coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.  

  • Q&A with It’Sugar’s Jeff Rubin: The King of Sweets

    Photo: Jeff Rubin, Founder, CEO, It’Sugar (Credit: Patrick Gray, Kabik Photo Group)   Jeff Rubin, founder and CEO of It’Sugar, has always had a sweet tooth — and a passion for retail. His father owned a chain of toy stores in the Midwest. After leaving the toy business, he went on to open a chain of bulk candy stores.  

  • Survey: How to compete against Amazon for holiday sales

    Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season.   According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).  

  • Analysis: Amazon Dash not yet on fast track

    It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

  • Japanese retail giant coming to Disney

    Japanese specialty apparel retailer Uniqlo is expanding its U.S. presence into the Southeast, and is also expanding its relationship with Disney.    The company will open a two-level, 25,000-sq.-ft. store on July 15 in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. It will be Uniqlo’s first location in the Southeast.   

  • The 15 coolest spots in urban retail

    If you want to ferret out the hottest new concepts in retailing, head to the coolest streets in the city, not the suburban mall. So states a new report from Cushman and Wakefield, which rated the 100 hippest and edgiest neighborhoods in America based on assessments from its brokers, appraisers, and property managers nationwide.  

  • How to Unlock the Value of Your Boomer Associates

    Every seven seconds, a Baby Boomer turns 50. Boomers represent a substantial and critical employee demographic for retailers. The retail trade industry in the U.S. employs 15 million people, or nearly 10% of the workforce, and approximately 38% of this workforce is over the age of 50.   

  • NRF backs reduction in corporate tax rate

    The National Retail Federation (NRF) is publicly supporting a tax reform proposal released today by House Ways and Means Committee Chairman Kevin Brady, R-Texas.  
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