Marketing Tactics

Walmart is tapping into the excitement surrounding the upcoming release of the highly anticipated sequel to "The Devil Wears Prada" movie, "The Devil Wears Prada 2" movie, on May 1.

Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions.

A leading apparel and footwear brand and a leading sporting goods retailer bolstering their support for youth sports.

An online delivery platform wants to lessen the impact of the impending income tax filing deadline on customer wallets, and is enlisting celebrity help to spread the word.

A casual-dining chain known for its wide entrée and dessert selection is introducing a new app and making it extra sweet for loyalty participants.

Amazon is expanding a loyalty partnership with BP to help members of its Prime paid subscription program save money on fuel for a limited time.

Once again, Chipotle Mexican Grill is celebrating National Burrito Day with an interactive competition for members of its rewards program.

Sephora is linking its consumer app to the ChatGPT next-gen artificial intelligence platform.