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Marketing Tactics

  • First Look: Under Armour, Boston

    Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center.   With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire.   

  • Report: Almost half of consumers skipping Black Friday

    Year-round e-commerce sales and discounting have dulled the impact of traditional Black Friday sales for many consumers.   These shoppers are so desensitized to “Black Friday hype” that nearly three in four respondents (73%) said they prefer to do their holiday shopping outside of the holiday season, during e-commerce sales, such as Amazon Prime Day. These preferences have influenced 47% of shoppers to skip Black Friday or Cyber Monday altogether this year, according to the second annual “JDA Consumer Survey.”

  • Nordstrom focuses on customers in holiday marketing

  • Amazon launches Black Friday deals — starting now

    For every shopper that asks “Alexa, what are your holiday deals?,” Amazon now has answers.    The Internet giant has officially kicked off the holiday countdown with the launch of its Black Friday Deals Store and curated holiday gift guides, along with an array of other digital services geared to attract shoppers this shopping season.   

  • Nine Predictions for the 2016 Retail Holiday Season

    With Halloween now behind us, the unofficial start of the 2016 retail holiday season is upon us. Amid intensifying competition, where are retailers placing their bets?     Here are observations and expectations from Profitero for the critical fourth quarter seasonal period:   

  • The single biggest shopping day in the world is almost here

    Singles' Day, a festival that started in China some 20 years ago to celebrate being single, is fast approaching. And the country’s e-commerce giant is pulling out all the stops this year.   

  • Report: A majority of shoppers use social media throughout their path to purchase

    Social media is increasingly influencing the shopper’s entire path-to-purchase.  

  • Coach profit surges in Q1

    Luxury handbag and accessories brand Coach posted a 22% increase in profit for the first quarter, a result that one analyst said show the company’s turnaround is delivering.   Profit totaled $117.4 million in the quarter, or 42 cents per diluted share. Adjusted net income for the quarter totaled $126 million, or 45 cents per diluted share, slightly ahead of forecasts.  
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