Marketing Tactics

LG Electronics is taking its LG Signature brand on the road, opening a pop-up at Santa Monica Place in Santa Monica, California, Nov. 8 through Nov. 13.   The LG Signature Gallery concept was officially launched in Manhattan’s Rockefeller Center earlier this fall. Similar to the New York City concept, the LG Signature pop-up structure on the West Coast is created entirely of LED panels on all four sides.   

On Nov. 16, the Mall of America will open the doors on a revolving collection of pop-up shops that will come and go throughout the year.   Branded as Debut, the 2,500-sq.-ft. space will be kicked off by an eclectic selection of nine brands including Askov Finlayson, West Elm Local, Woolrich, Pomegranate, and Laurel Way by Pam Mondale.  

Whole Foods Market is preparing to roll out a rewards program nationwide amid increasing competition for its shippers. .   Coinciding with the company’s “strategy around leading a race to the top in terms of a differentiated customer experience,” the grocer plans to launch the rewards program in 2017, Whole Foods’ CEO John Mackey said in the company’s earnings call on Wednesday, Nov. 2. He did not reveal a specific start-date.  

J. Crew Group is exiting the bridal business, which it entered back in 2004.   The company has marked down its entire collection of wedding gowns and bridesmaids dresses by up to 70% online and in stores, reported Business Insider.    Once the merchandise sells out, the retailer will no longer offer a wedding line, according to the report.  

Barneys New York named Josh Lieberman as its executive VP of digital.   Lieberman, who was previously senior VP of digital marketing, will oversee the enterprise’s e-commerce and digital businesses, including all marketing, merchandising, operations, creative and technology.  

U.S. shoppers expect to spend more this holiday season, but also to drive a harder bargain, demanding more competitive pricing and an enhanced shopping experience  

A longtime San Francisco grocery banner will soon disappear.    Safeway will acquire Andronico’s Community Markets, which operates five Andronico’s stores in the San Francisco Bay Area.