Marketing Tactics

Hull Property Group plans to move slowly in remaking the Kingsport Town Center, delaying the recruitment of new tenants until it can re-establish the 40-year-old mall as a popular destination for shoppers.  

For the past five years, retailers and millennials have been in a very one-sided relationship.    Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent.    But retailers, it’s no longer all about millennials.   

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Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers. 

For more than half a century, Chain Store Age’s annual SPECS conference has delivered one of the retail industry’s most important and impactful events.   

The biggest shopping day of the year is approaching, and shoppers are ready — almost 156 million, to be exact.    On Saturday, Dec. 17, 66% of Americans – an estimated 155.7 million people –plan to or are considering taking advantage of Super Saturday sales to complete their holiday gift list, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The survey, which asked 6,890 consumers about their holiday shopping plans, was conducted Dec. 1 - 7.

The union that represents cargo pilots who fly Amazon goods has launched online ads that warn staffing problems could lead to delayed deliveries.       The ads, set to run on Facebook and Google, link to a site called “Can Amazon Deliver?” that outlines alleged staffing issues at two cargo airlines from which Amazon leases planes, reported ReCode.  

Century 21 is expanding into a new market.   The New York City-based off-price retailer will open its 12th store to date, and first in the state of Florida, at Sawgrass Mills, in Sunrise. The 85,000-sq.-ft. store will open on Dec. 16.    The Florida location will feature the retailer’s C21-On-1 Stylist Program, providing shoppers with the opportunity to book a free one-on-one appointment with a fashion stylist.         

Walmart has added to its financial service offerings with a new savings program.   The program, called “Prize Savers,” is a prize-linked savings incentive program available to holders of Walmart MoneyCard, the chain’s branded reloadable pre-paid debit cards, the Associated Press reported.