Marketing Tactics

Dunkin’ Donuts is expanding its footprint in Texas.    The chain signed multi-unit store development agreements with four existing franchise groups to develop approximately 65 new restaurants in Dallas-Fort Worth and the surrounding area.     The new restaurants will include several multi-brand locations with sister brand Baskin-Robbins, the world's largest chain of ice cream specialty shops.     

A store transformed — that’s how Target refers to its Baton Rouge East (Louisiana) store which has re-opened its doors after sustaining massive damage from the floods that devastated the area in August.  

It’s a draw.   Dollar General and Walmart tied for the least expensive overall basket, at $27 each, in Kantar Retail's Opening Price Point Study, which seeks to determine how select retailers meet the grocery and consumable needs of shoppers looking for the lowest absolute shelf prices.     

When the nation’s retail industry recently congregated in New York City for ICSC’s National Deal Making conference, much of the discussion centered on the evolving mindset of consumers throughout the country. For retail real estate professionals in the Northeast, this conversation is vital.   

Alibaba’s newest partnership is further expanding the global reach of mobile payments.   Alipay, a digital wallet payment platform run by Alibaba's affiliate Ant Financial, and Quest Payment Systems Pty Ltd, an Australian payments provider, are teaming up to roll out Alipay at select stores in Australia. The digital wallet, which is currently used by Chinese nationals to pay for in-store purchases using their mobile phones, is now available at select stores within The Chemist Warehouse and My Chemist pharmacy groups.

Hoping to lessen the hustle and bustle of the holidays, Sears Holdings and Uber are expanding its Rider Rewards program to 23 new markets.   The service, which launched this fall in New York City and Chicago, enabled Sears Shop Your Way loyalty shoppers to link their memberships to their Uber accounts. Every Uber ride they take earns them $2 in loyalty points.  

Brand-building consultant Denise Lee Yohn has released her annual “Brands to Watch” list for 2017. There are 26 companies on the list, with retail and social media brands accounting for 10 of the spots.  Here’s a review:   Barnes & Noble. The venerable bookstore chain has let its CEO go, lowered sales expectations, and shrunk its footprint by dozens of stores. Meanwhile Amazon Books is opening stores. Is 2017 the year B&N’s death will become imminent?!  

Target Corp. has teamed up with Domino, a trendy home decor magazine.   Domino has opened its first-ever retail store, a pop-up sponsored by Target, in Manhattan, Mediapost.com reported.