Marketing Tactics

A tough February couldn't keep Tilly's down, which reported better-than-expected results for its first quarter.    The teen apparel and footwear retailer narrowed its loss in the first quarter to $161,000, or 1 cent a share, compared with a net loss of $2.7 million, or 10 cents a share, in the year-ago period. Its results were better than expected.    Net sales inched up 0.6% to $120.9 million, better easily beating the Street. Same-store sales rose 0.6%.  

Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.   Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”  

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

Walmart  is stepping up its commitment to its workers who serve in the military by covering the difference when an employee's military salary is less than what the person makes working at the store.  

Oklahoma City Mayor Mick Cornett won’t have occasion to announce a championship for the OKC Thunder this year, but he did stop by the RECon show in Las Vegas to crown the OKC Outlets.   The former Outlet Shoppes at Oklahoma City was sold by CBL to The Outlet Resource Group and Singerman Real Estate earlier this month. The new owners wasted no time putting its own brand on the center. “OKC” is the abbreviation commonly used by NBA fans to identify the Thunder.  

TJX Cos. is importing one of its Canadian/European brands to the United States.     

Lolli & Pops has entered into a partnership to grow its store portfolio.

The retailer, which specializes in high-end sweets and confectionary treats, is teaming up with retail real estate company GGP Inc. to open 30 new locations.  

When Simon opened the Forum Shops at Caesars Palace in 1992, the Las Vegas Strip was still a place where one could find $2 blackjack tables and $1.99 steak dinners. Simon Properties took a chance, brought luxury retail to the Strip, and helped pioneer full-price retail on the famed boulevard.