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Marketing Tactics

  • Online home furnishings retailer teams up with hit cable series

    Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.  

  • Kitchenware retailer cooks up delivery service

    A new partnership is helping Sur La Table take the term “farm to table” to a new level.   Sur La Table is the go-to source for all things culinary — from cooking tools and kitchen gadgets to tableware. All it was missing was a way to be at their shoppers’ beck and call — and at a moment’s notice — as they prepared a stellar meal.  

  • And the Store of the Year is...

    A premium brand born from the celebration of colder climates, Mackage (Yorkdale Shopping Centre, Toronto) was named Store in the Year in the Retail Design Institute’s 46th annual International Store Design Competition. The awards were presented during a gala celebration on Wednesday, May 24, in New York City.

  • Starbucks looks to boost minority businesses, train youth in two new locations

    Starbucks is keeping good on its latest national initiative.    The coffee giant said it will open a store in Dallas, in spring 2018, and Trenton, New Jersey, later this year, as part of its program to invest in at least 15 underserved communities across the U.S. by 2018. To date, Starbucks has opened six similar stores, including in Ferguson, Missouri, central Phoenix, and East Baltimore.  

  • RECon Report: New times, not end of times, for physical retail

    As the International Council of Shopping Centers shut the doors on its RECon show in Las Vegas this week, Chain Store Age asked top brokers and third-party managers for their take on the temperature of physical retail. Not quite sick, not quite well, but certainly out of rehab and hard at work on recovery, was the general diagnosis.  

  • Off-price retailer posts strong Q1

    As many mall-based specialty retailers continue to struggle, off-pricers continue to flourish and expand. And Burlington Stores is no exception.   Burlington's net income in the quarter, ended April 29, increased to $52.4 million, or $.73 per diluted share, which beat Wall Street expectations of 70 cents. In the year-ago period, the retailer reported net income of $37.5 million.   

  • Ulta sizzles in Q1 — offline and on

    Ulta Beauty came out of the first quarter starting gate strong, with earnings that easily topped Wall Street estimates and big increases in store and online sales.       While online sales are growing at a fast pace, the beauty products and services retailer isn't slowing down its store growth. It said it will open 100 new stores in its current fiscal year.    

  • Twitter features fun — not transactional — bot program

    A social media giant is getting in on the chatbot wave.    Twitter launched a new, customizable Direct Message Card that brands can use to promote and share bots and other customer experiences built in its Direct Messages tool. Direct Messages helps companies create personalized ads and interactions — ranging from customer acquisition programs to engaging bots.  
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