Marketing Tactics

Duluth Trading Company continues to grow its sales and store footprint.    The retailer of men’s and women’s workwear, casual clothing, and accessories reported that net sales increased 21.9% to $83.7 million in the quarter ended April 30, up from $68.6 million in the prior-year first quarter. It was the company's 29th consecutive quarter of increased net sales year-over-year.  

Consumers rank Wegmans, Publix Super Markets, and Amazon.com as the top three companies when it comes to corporate social responsibility efforts.   

In reaction to changes that have transpired in the adjoining East Cambridge and Kendall Square neighborhoods since it debuted in 1990, CambridgeSide Galleria outside of Boston is undergoing a $30 million makeover.   Owner New England Development calls it a “repositioning” that will see the “Galleria” tag dropped from the title of the center, one of the first regional enclosed malls erected in an urban setting. It is the centerpiece of a 1.2-million-sq.-ft. mixed-use project that includes office space and a hotel.

Macy’s is toying with a lofty idea that could create more traffic at its Herald Square store in New York City.  

J.C. Penney is determined to become college-bound co-eds’ shopping destination for all of their dorm room needs.  

Supermodel, designer, TV star and all-around celebrity Heidi Klum is teaming up with an unusual partner.    On the heels of its entry into the United States, German discount grocer Lidl announced its first ever fashion collaboration, with Heidi Klum. The collection, described as high-end yet affordable, will be available exclusively at Lidl and will launch across its stores in Europe and the United States later this year. Collections will be featured at certain times throughout the year, during "Lidl Fashion Weeks.”

Retailers could unlock $2.95 trillion in value over the next decade simply by investing in transforming, digitally driven business models.