Marketing Tactics

When Chain Store Age embarked on a search for the Top 10 Retail Experiences in the nation, it was hard for us to look past a 5-million-sq.-ft. mall in Minnesota with a roller coaster and a comedy club, as well as an Apple Store and a Hard Rock Café.   It should come as little surprise, then, to see Mall of America occupying the No. 1 spot in our Top 10 countdown that culminates today.  

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.     The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

The beginning of summer didn't give a boost to consumer spending as retail sales fell for the second straight month.   Retail sales unexpectedly slipped 0.1% in June after being unchanged in May. Sales were up 3.2% unadjusted from June 2016, according to the National Retail Federation, and 3.9% on a three-month moving average year-over-year. (The numbers exclude automobiles, gasoline stations and restaurants.)   

The Museum of Modern Art (MoMA) Design Store continues to expand its footprint with the opening of a store in Kyoto, Japan.   The 1,076-sq.-ft. space offers an edited version of MoMA’s signature selection of tabletop, workspace and personal accessories, lighting and tech products, art reproductions and stationery. It also features items designed and produced in Japan.  

Walmart has launched a digital platform to share tips and learnings that grew out of its five-year Women's Economic Empowerment Initiative.     As part of the ambitious initiative, which Walmart completed in January, the chain sourced $20 billion from Women Owned Businesses (WOBs) for its U.S. business, increased sourcing from WOBs internationally, and trained more than 1 million women worldwide.  

Walmart’s technology incubator — called Store No. 8 — is on the hunt for cutting edge virtual reality (VR) solutions.   

J.C. Penney isn't playing around when it comes to toys.  

Target Corp. on Thursday surprised the industry and investors with some good news.   The discounter updated its guidance and said that as a result of improved traffic and sales trends through the first two months of the quarter, it expects to report a modest increase in its second quarter same-store sales. Target previously said it expected a decline.