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Marketing Tactics

  • Study: Email will be the shining star this holiday season

    For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

  • Wireless retailer details new store openings

    Sprint is expanding its growing store network in the Pacific Northwest.   The company plans to open 12 new retail locations throughout Washington by the end of 2017. Currently, Sprint operates more than 107 stores throughout the state.   In Oregon, Sprint plans to open nine stores in the Portland Metro area by yearend. The carrier current has more than 64 locations throughout the market.  

  • Study: Majority of back-to-school shopping will happen in-store

    Consumers are in search of the latest back-to-school deals and experiences — and hitting their local shopping centers to find them.   This was according to the annual “ICSC Back-to-School Spending” survey. The report from the International Council of Shopping Centers (ICSC), which was conducted between July 6-July 9, is based on a sample of 1,010 U.S. adults, 18 years of age and older.   

  • Analysis: Amazon-Sears deal ‘smart move’

    Greg Portell, lead partner in the retail practice of global strategy and management consulting firm A.T. Kearney:   

  • Report: Embattled bankrupt electronics retailer gets a lifeline

    Against all odds, bankrupt RadioShack is still ticking.   An affiliate of Kensington Capital Holdings will acquire RadioShack’s intellectual property after it submitted a $15 million bid, Reuters reported. Kensington is already owned $23 million by the retailer, dating back to a loan it gave the company some two years ago.  

  • MarineMax revenue, comp sales sink in Q3

    Softness in larger product categories and unseasonal weather in the Northeast dampened MarineMax’s third quarter earnings.    For the third quarter ended June 30, MarineMax’s revenues declined to $329.8 million from $345.6 million for the same period last year. This missed Wall Street’s expectations of $383.01 million.  

  • Discounter pulling plug on loyalty program

    Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway.   The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target.  

  • Amazon’s Treasure Truck gears up for a national expansion

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