Marketing Tactics

The value-driven division of Gap Inc. has evolved into the company's growth engine, reported Glossy.com.

American Eagle Outfitters is doubling down on denim — and inviting students to do their laundry for free.

If retailers want to drive revenues, they need to get more “emotional.”

For the second time in less than two years, GNC Holdings is reviewing its alternatives.

Transactions are the lifeblood of developers and their partners.

It's all about the experience.

A new format taps into consumers' growing demand for beauty products as well as express beauty services.

Teen and tween fave Five Below blew past Street estimates in its third quarter, delivering better-than-expected top and bottom line for the fifth straight quarter and opening a record number of stores.