Marketing Tactics

Washington, D.C. -- A survey released Thursday by the National Retail Federation and conducted by BIGresearch found that up to 138 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), surpassing the 134 million who planned to do so last year.

According to the NRF 2010 Holiday Consumer Intentions and Actions Survey, which polled 8,778 consumers, approximately 60 million people say they will definitely hit the stores while another 78 million are waiting to see if the bargains are worth braving the cold and the crowds.

Pittsburgh -- American Eagle Outfitters reported Thursday that net income for the quarter ended Oct. 30 was $33 million, compared with $59.2 million in the year-ago period. The drop was largely a result of investment losses and a prior-year tax benefit, and masked growth in sales and margins.

Total sales for the quarter increased to $752 million, compared with $736 million last year.

Same-store sales increased 1%.

New York City -- Indoor billboard network StoreBoard Media said Thursday that it has secured its first retail installation in Canada via a new licensed partner based in Vancouver.

StoreBoard’s new licensee, operating as StoreBoard Media Canada, has signed an agreement with London Drugs to place ads on the retail chain’s security pedestals in the stores’ entrance ways, computer and audio video departments across Western Canada starting immediately.

Bentonville, Ark. -- Wal-Mart Stores said Thursday it will open its first four stores in Washington, D.C., as part of the retailer’s effort to increase its urban expansion stride.

Wal-Mart said it plans to open the smaller-format urban stores in Washington, D.C. in late 2012, and said it has met little resistance from the area. The retailer said its poll of 800 locals found nearly three-quarters of Washingtonians favored Wal-Mart coming to the city.

New York City -- Best Buy has become the latest retailer to offer free shipping for select online orders for the holidays.

The chain said the offer, which is good through Dec. 21, is valid on hundreds of thousands of items, including all CD’s, Blu-Ray and DVD movies, as well as gaming software and accessories.

Other retailers have begun offering free shipping programs to entice shoppers to open their wallets this holiday season, including Wal-Mart Stores, J.C. Penney and Target Corp.