Marketing Tactics

By Dan McKone

We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” -- the retailer-customer relationship is far too complex to dumb down in this way. The best program for one retailer may be absolutely the wrong plan-of-attack for another, depending on their starting points in terms of:

1. The depth and breadth of the customer relationship;

Washington, D.C. -- A report released Monday by the Commerce Department said that retail sales beat expectations for October, climbing 1.2% and representing the biggest gain since March.

The 1.2% rise in October purchases followed a 0.7% gain in September, which also was larger than estimated.

Bentonville , Ark. -- Walmart announced that most of its stores will open their doors at midnight on the Friday after Thanksgiving.

Starting at 12 a.m. on Nov. 26, shoppers can head to the Walmart Open House for big savings on popular toys, apparel and home goods, the company reported. Then, beginning at 5 a.m., Walmart said it will kick off its electronics event, including discounted prices on HDTVs, laptops, gaming systems and cameras.