Marketing Tactics

Cincinnati -- A survey released Monday by Convergys said that many consumers have yet to complete their holiday shopping -- and many of those will do that shopping online.

According to Convergys’ 2010 Holiday Shopping Season Research, which polled 500+ consumers on their holiday shopping plans; 18% of consumers have already completed their holiday shopping; but 27% have not yet started; and 50% are only half done.

WOONSOCKET, R.I. — CVS/pharmacy has launched its new CVS Express Photo App, which enables Facebook users to order prints from their Facebook albums without leaving the website, with prints ready for pickup in about an hour at their local CVS/pharmacy.

PROVIDENCE, R.I. - Marketing communications firm Duffy & Shanley has been hired by Staples to manage its 2010 public relations efforts for the holiday shopping season. 

For the last two years, Duffy & Shanley said it has worked with Staples on its holiday marketing and public relations efforts in some capacity.

GRAND RAPIDS, Mich. - Grand Rapids-based Spartan Stores has announced the introduction of its new Michigan-made Indulgent Creations premium ice cream. Four Indulgent Creations will be available year round through Spartan Stores D&W Fresh Market, Family Fare, Felpausch, Glen's Market, and VG's Stores, as well as through nearly 400 independent stores in Michigan and Northern Indiana selling Spartan Stores brand products.  The four core flavors include: Double Vanilla, Toasted Butter Pecan, Mint Chip, and Double Dark Chocolate.  

EDISON, N.J. - Majesco Entertainment announced that Christina Glorioso has joined the company as chief marketing officer.  In this newly created role, Glorioso will oversee all brand management, creative, media and marketing initiatives while helping guide the company's strategic direction.

NEW YORK - Pop music phenomenon Justin Bieber has launched a new line of headphones called "Justbeats by Dr. Dre" exclusively at Best Buy stores in the United States and on BestBuy.com. According to Best Buy the headphones come in Bieber's favorite purple color and are priced at SRP $199.95 for the Justbeats by Dr. Dre Solo Headphone and SRP $119.95 for the iBeats by Dr. Dre Justbeats Edition. Both versions feature ControlTalk, a technology which lets users answer a phone call while listening to music.

WAYNE, N.J. - Toys“R”Us reported that net sales for the third quarter were $2.7 billion, an increase of 1.9% compared with prior year, due to new locations including Toys“R”Us Express stores as well as comparable-store net sales growth of 2.3% in the domestic segment and a foreign currency translation benefit of $17 million. These increases were partially offset by a decline of 2.9% in comparable-store net sales in the international segment.

New York - Crate and Barrel has joined shopkick, allowing it to deliver location-based shopping rewards simply for visiting stores. By early 2011, rewards will be delivered at all U.S. Crate and Barrel stores.