Marketing Tactics

NEW YORK - OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.

San Diego - Internet presence management firm Red Door Interactive said Monday that Quiksilver has selected it to help launch its new line of girls’ apparel and accessories.

According to Red Door, the fashion and action sports brand will implement an internet presence strategy, developed and executed by Red Door, designed to drive awareness and traffic to Quiksilver’s flagship stores and niche retailers by individuals who will engage with the brand.

The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.

Fortune has released its list of the top 10 Fortune 500 stock performers for 2010, and Dillard's is the lone retailer on the list.

Ranked at number 10, Dillard's, which is ranked at 348 on the Fortune 500, posted a year-to-date stock performance improvement of 97% and a market cap of $2.1 billion.

According to the report, Dillard's sold more merchandise this November than last year, with sales totaling almost $470 million for the month. That marked a 7% increase over last year.

PLANO, Texas - JCPenney announced that it will opens its doors at 7 a.m. on Dec. 26 for its biggest After Christmas Sale ever. Customers visiting JCPenney the day after Christmas can find extended store hours, free shipping offers on jcp.com and over 100 “Doorbuster” specials from 7 a.m. to 1 p.m., highlighted in JCPenney’s expanded 48-page sales circular, the company reported. 

MINNEAPOLIS - Best Buy announced that it is introducing health and fitness products at 600 Best Buy stores across the country and online at Bestbuy.com. Available products include personal gear related to running, walking, swimming and yoga as well as other fitness accessories.

Best Buy’s national expansion follows a pilot program launched a year ago, during which the company tested a broad selection of health and fitness gear in 40 stores in select markets.

CHICAGO - Staples and the Chicago Bears have announced that McHenry-based Frost Dental Lab and M&M Custom Flooring of New Lenox are the final “enshrinees” to be named to the Staples Small Business Hall of Fame. These Chicagoland small businesses join previous winners Markatay Inc. and Tasty Catering to make up the Staples Small Business Hall of Fame Class of 2010.

NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl's, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand's spring 2011 product collection.

Morris will act as ambassador for brands appearing on Flirt!'s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.