Marketing Tactics

New York City -- January saw strong growth across most retail categories, continuing the positive performance from fourth quarter 2010, albeit at a slightly slower pace, according to MasterCard Advisors SpendingPulse, a report on national retail and services sales that is based on aggregate sales activity in the MasterCard payments network and survey-based estimates for other payment forms, such as cash and check.

RESTON, Va.  -- According to comScore's Q4 2010  U.S. retail e-commerce sales estimates, online retail spending reached a record $43.4 billion for the quarter, up 11% versus year ago. This growth rate represented the fifth consecutive quarter of positive year-over-year growth and second quarter of double-digit growth rates in the past year.

Walmart SVP brand marketing Tony Rogers was recently added to the program at the Symphony IRI Group’s annual summit to be held this year in Miami on March 28 to 30. Rogers will join Univision Communications EVP corporate research, Elizabeth Ellers, for a presentation titled, “Making Hispanics Your Competitive Advantage at Retail.”

New York City -- Dylan’s Candy Bar has opened an outpost in Marriott’s Shadow Ridge in Palm Desert, Calif.

With its bright turquoise walls with a candy-coated ceiling, custom candy-themed light fixtures and signature “Whirly Pop” Tree with its branches of lickable lollipops and candy-inspired apparel and accessories, the shop is modeled after Dylan’s Manhattan flagship. Other Dylan’s stores are located in East Hampton and Roosevelt Field, N.Y.; Orlando, Fla.; and Houston.

HOFFMAN ESTATES, Ill.  -- Sears announced that it has launched Beverly Drive, a new plus-size women's fashion line. Making its debut this month, the line will be available at Sears stores nationwide, as well as online at www.Sears.com.

From a licensed product sales standpoint it doesn’t get much better than having the Pittsburgh Steelers and Greenbay Packers squaring off this Sunday in Super Bowl XLV. Both teams are storied franchises, and although they are from relatively small markets, enjoy a national following, which means plenty of shoppers have been out looking to acquire fresh gear for the big game and will be looking to do so in the weeks following the game.

New York City -- Many retailers surprised with solid January revenue reporting on Thursday, despite snowstorms that raged across the country during the month.

The reports, many of which surpassed Wall Street expectations, offer encouragement that strength in consumer spending is continuing after a merry holiday season.
 
Costco Wholesale Corp, Victoria's Secret parent Limited Brands and teen retailer Wet Seal were among those that beat analyst expectations. Target, however, lagged, behind.

NAPERVILLE, Ill.  — OfficeMax announced the launch of DiVOGA desk products and accessories featuring the limited edition Catherine collection. According to the company, the line features a contemporary take on the traditional brocade patterns dating back to eighteenth century Europe. 

DiVOGA Catherine is available for purchase at OfficeMax stores nationwide and other select retail partners of OfficeMax starting February 2011.