Marketing Tactics

CHICAGO -- KitchenAid announced that it is introducing a new collection of premium hand blenders at the 2011 Home and Housewares show. The line is scheduled to be available in the fall and will include 2-, 3- and 5-speed models carrying suggested manufacturer's suggested retail prices of $39.99, $59.99 and $99.99, respectively.

NEW YORK -- Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

Pompano Beach, Fla. -- Winn Dixie Stores has contracted Green Secure Solutions to clean, sanitize and protect shopping carts, hand baskets, handicap carts, food trays and other equipment at the grocer’s 484 stores.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.

HOFFMAN ESTATES, Ill. -- Sears Holdings has joined other retailers, including Barnes & Noble, in inviting Amazon.com affiliates to work with it following Amazon's response to recent legislation related to collected taxes on e-commerce purchases.

New York City -- Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

NEW YORK — EcoTools, an earth-friendly bath and beauty products brand, has made its way to Walmart.

Last month, a variety of EcoTools cosmetic brushes lined the shelves of Walmart stores throughout the country. EcoTools also introduced the EcoTools everyday collection 6-piece brush set exclusively at Walmart. The collection, which comes in a hemp case, includes an angled blush brush, an angle eyeliner brush, concealer brush, eye shading brush and detailer/lip brush. The 6-piece set retails for $10.98.