Marketing Tactics

NEW YORK — Target Corp. has won approval to put its signature red logo on one of Chicago's most famous buildings. The Permit Review Committee of the Commission on Chicago Landmarks on Thursday approved the chain’s request to allow its bull's eye to be placed on its new store planned for downtown Chicago.

NEW YORK — eBay is taking a stand against counterfeit goods by partnering with the Council of Fashion Designers of America (CFDA) to launch "You Can't Fake Fashion," a new campaign to celebrate original design. Part of the campaign includes the creation of totes, customized by 50 designers, which sport the tagline "You can't Fake Fashion."  This collection is now on sale exclusively at eBay Fashion Vault at fixed, "Buy It Now" prices.

New York City -- British retail giant Tesco Ltd. has broken new ground, creating virtual stores in subway stations in Seoul, South Korea, as a way to make grocery shopping more convenient for the city’s busy urban residents. Tesco launched the unique venture for its Homeplus chain, which operates 115 stores in South Korea. The virtual stores were created by Cheil Worldwide of Korea.

Boasting a high resolution screen, long battery life and fast page-turn performance, a new e-reader called the iriver Story HD is set to hit Target stores this weekend. The product is a big deal because it integrates with Google eBooks and Target will be the exclusive retailer of the device, at least for a while as exclusives on hot new electronics items tend to be fleeting.

Overall, the number of inserts and pages declined slightly across the retailer set in June 2011 versus June 2010.

NEW YORK — The Jones Group announced that it has entered into an exclusive, world-wide license agreement with Philip Simon Brands Group for the creation, production, marketing and global distribution of a fashion sneaker collection under the Nine West brand.  

New York City -- Williams-Sonoma’s West Elm brand will open its first ever pop-up shop, in the Georgetown neighborhood of Washington, D.C., on July 14.

The 3,300-sq.-ft. store will offer a unique mix of products picked especially for Georgetown and with the small living spaces of nearby colleges and universities in mind.

New York City -- Target Corp. has won approval to put its signature red logo on one of Chicago's most famous buildings. The Permit Review Committee of the Commission on Chicago Landmarks on Thursday approved the chain’s request to allow its bull's eye to be placed on its new store planned for downtown Chicago.