Marketing Tactics

PLEASANTON, Calif. — Ross Stores will celebrate on July 16 the opening of its 1,000th Dress for Less store in North Pleasant Hill, Calif. 

Ross Stores' announcement of its 1,000th Dress for Less store follows strong monthly and quarterly sales and earnings, as the company continues to thrive in the down economy.

NEW YORK — Rising gas prices has consumers cutting down on grocery shopping and many turning to the discount stores over traditional food retailers, according to the latest research from TNS.

The higher cost of gas is good news for discount stores, as 32% of those surveyed are choosing to shop there over traditional retail outlets. However, when they shop, they are buying less.

Chicago -- General Growth Properties announced Tuesday that Susan E. Houck has been named senior VP marketing.

In her new capacity, Houck will spearhead integrated field marketing efforts, including advertising, public relations, strategic planning, community relations, and travel and tourism.

Prior to her appointment as senior VP, Houck oversaw marketing efforts for the Southwest region of GGP.
 

New York City -- Next-generation digital signage that uses the latest in holographic imaging and audio-visual technology to create the illusion of a real person is making its U.S. debut at Duane Reade’s new flagship in downtown Manhattan.

The first Target stores in Canada won’t open until 2013, but the company recently announced it retained MDC Partners to lead the development of its overall marketing efforts. According to the company, the MDC integrated team is being led by kbs+p Canada and Veritas Communications, along with support from Northstar Research Partners and BOOM! Marketing. 

Plano, Texas -- Inland Western, based in Oak Brook, Ill., said that its Shops at Legacy, in Plano, Texas, has partnered with Smart Choice to launch a mobile personal shopping assistant app. The new app features product information, a customizable shopping experience and a “Men’s Corner,” which includes drink specials, sports game listings and gift ideas.

BENTONVILLE, Ark. — Sam's Club is highlighting health-and-wellness issues through its latest campaign, and has pledged to donate up to $2 million to four nonprofits.

The retailer's 2011 Giving Made Simple campaign allows Sam's Club members and associates to direct a portion of the company's donations to four health-related nonprofit organizations: Alliance for a Healthier Generation, OASIS, Sesame Street and The Y.

New York City -- Walgreens’ Duane Reade division on Wednesday will open its most ambitious and elaborate store to date, a flagship in downtown Manhattan. The 22,000-sq.-ft. drug store, located at 40 Wall Street, will have an upscale focus, and feature a number of exclusive services and amenities aimed at the Wall Street clientele.