Marketing Tactics

HOFFMAN ESTATES, Ill. — Kenmore's new Elite Signature Trio refrigerator model boasts extra capacity, smart features and a fresh design that consumers have come to expect from kitchen appliances, the company said.

New York City -- Walgreens plans to start selling health insurance to customers this fall, according to CNN Money.

The drugstore chain will sell health insurance products with different price ranges and coverage levels through a private health insurance exchange, the report said.

To read the full story, go to money.cnn.com/2011/08/09/news/companies/walgreens_health_insurance/

NEW YORK — Macy’s chairman, president and CEO is walking on air these days as the nation’s leading department store chain continues to deliver impressive results amid a recessionary economy that has other operators floundering for sales.

ST. PETERSBURG, Fla. — HSN announced that it has launched a new campaign inviting customers to determine what products are featured in its new specialty More to Like" online store, found at HSN.com/like. Products are determined based on "likes" on the HSN.com, HSN Mobile or HSN's Facebook page.

San Francisco -- Gap will open two Athleta store this week in Manhattan’s Upper East and Upper West side neighborhoods. The openings mark the women’s active wear brand’s entry into the East Coast market, and support Athleta’s plan to open up to 50 stores by 2013.

“Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior vice president and general manager of Athleta.

WOONSOCKET, R.I. — CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

The collection is comprised of more than 100 products within four categories — skin care, cosmetics, hair care and body — and is available only at CVS/pharmacy locations nationwide and online at CVS.com/NuanceSalmaHayek. Prices range between $2.99 and $19.99.

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

HOFFMAN ESTATES, Ill. — Sears Holdings continues its efforts to reach more Hispanic consumers with the announcement that its Kmart brand has launched a Spanish-language miniseries on YouTube.