Marketing Tactics

TAMPA, Fla.— Winn-Dixie Stores announced that beginning Tuesday, guests using the new Winn-Dixie Customer Reward Card (CRC) at any of the grocer’s 95 stores in the Tampa/St. Petersburg, Tallahassee, Gainesville, Fla., Albany and Columbus, Ga. areas, can earn significant fuel discounts at participating Shell stations. The savings are part of Winn-Dixie’s fuelperks! Rewards Program.

Overall, there was an 8 % decline in the number of pages per market across the retailer set, and a 4% decline in number of inserts. Pages being down can be attributed to a steep decline in Kohl’s and Sears' number of pages per market, while the decline in number of inserts was due to Home Depot and Staples decreasing their drops.

Home Depot and Safeway adopted a similar strategy, reducing the number inserts per market in July 2011 compared with last year, while increasing the number of pages per market. 

The nation’s retailers can hope back-to-school shoppers haven’t been paying attention to the steady dose of dire economic news facing the nation the past week, but that’s pretty unlikely considering this is the information age.

Oakbrook, Ill. -- McDonald's Corp. said Monday that its global same-store sales climbed 5.1% in July, buoyed by ongoing strength abroad and sales of its McCafe beverage and staples such as Chicken McNuggets.

By segment, same-store sales rose 5.3% in Europe. The Asia/Pacific, Middle East and Africa experienced a 4% gain, while the United States posted a 4.4% increase.

Last month McDonald's reported a 15% increase in second-quarter net income as it continued to entice customers to buy new menu items.
 

SAN MATEO, Calif. — Sam's Club has engaged the services of DemandTec to enhance its eValues program.

Sam's Club said it will use DemandTec's Deal Management service to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program.  

DemandTec is working in conjunction with FICO, provider of the eValues program, to integrate Deal Management, streamline the process, and deliver highly targeted, timely offers to members of Sam's Club.  

Myrtle Beach. Fla. -- CBL & Associates Properties recently selected The Brandon Agency to provide media planning and buying services for 75 malls and shopping centers in 25 states.

The scope of services the agency will provide CBL includes guerilla advertising, Facebook pay-per-click, media planning, media buying, and media placement in print, broadcast, cable, radio and internet media outlets.
 

NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

Target produced another month of solid same-store sales growth in July and had a lot of good things to say about its future prospects. But judging from the action in the company’s share price in the intervening days, it was as if second-quarter earnings per share had come in well short of analysts’ expectations. Target got caught up in the selling free-for-all that occurred on Friday when it appeared the United States was in for a credit rating downgrade followed by a further acceleration on Monday after the downgrade occurred.