Marketing Tactics

New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.

The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.

Target has a lot of things going right for it right now with some decent sales momentum and a mix of current and long term initiatives to drive growth. Even so, Target is in the same boat as other retailers who are posting solid profits, but doing so in an uncertain economic climate where fragile consumer confidence makes it hard to get to aggressive when it comes to forecasting future performance.

Dallas -- Zale Corp. and designer Vera Wang announced they are teaming up on an exclusive line of diamond bridal jewelry.

The new Vera Wang Love collection will include diamond engagement rings, matching wedding bands and solitaire bridal jewelry. Each ring will have the Vera Wang Love logo, and every engagement ring will include a blue sapphire.

The collection will be sold only at Zale stores in the United States, Canada and Puerto Rico. The jewelry will be in United States and Puerto Rico stores in October.
 

Seattle -- Nordstrom reported Thursday that net income for its second quarter rose 20% to $175 million, compared with $146 million in the year earlier period.

Revenue surged 12.4% to $2.72 billion, benefited by strong promotions and matching Wall Street estimates. Same-store sales rose a solid 7.3%. The department store retailer has raised its profit outlook for the full year.

Its outlet concept Nordstrom Rack saw net sales increase 23.4% to $92 million, and same-store sales rose 4.8%.

New York City -- Chain Store Age is conducting a brief survey designed to take retailers' "new" media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

New York City -- Howard Schultz, CEO of Starbucks, cancelled a speech he was to give Friday at The Global Leadership Summit, an annual leadership summit organized by megachurch Willow Creek Community Church, South Barrington, Ill., after an online petition condemned the congregation as anti-gay. The church denies the charges.

The annual event draws tens of thousands of viewers via satellite. Past speakers have included former GE's Jack Welch former president Bill Clinton.

Plano, Texas -- J.C. Penney Co. reported Friday that net income for the quarter ended July 30 was flat at $14 million, citing aggressive markdowns for a lackluster performance that fell below Wall Street expectations.

Revenue dipped to $3.91 billion from $3.94 billion in the year-ago period. Same-store sales increased 1.5%.

According to J.C. Penney, its focus on the middle-to-lower-income shoppers creates a challenge, as those consumers face economic uncertainty heading into the back-to-school and holiday shopping seasons.

New York City -- Target announced that the British take-out chain Pret A Manager will open a location in CityTarget in Chicago.

The new, smaller Target format is set to open in the Windy City in 2012.