Marketing Tactics

SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.

PLEASANTON, Calif. — Safeway dedicated Veterans Day weekend to pay tribute to past and present service members and raise money for an organization that provides programs and outreach to those who were severely injured while serving their country.

Beginning Veterans Day, Nov.  11 through Nov. 13, all U.S. Safeway stores helped raise funds for the Wounded Warrior Project.

MATTHEWS, N.C. — Family Dollar is expanding into California for the first time with the opening of four new stores in Ontario, Rialto, Riverside and Fontana. The company's aggressive growth plans also include 450 to 500 new stores to be opened in fiscal 2012.  

BENTONVILLE, Ark. — Sam's Club has revealed 60 featured deals for its annual, members-only Day After Thanksgiving Event (D.A.T.E.). The event will take place at all Sam's Club locations nationwide at 5 a.m. on Friday, Nov. 25.

Members who participate in the event will be able to enjoy complimentary breakfast from 5 a.m. to 8 a.m. In addition, shoppers who join Sam's Club or upgrade to Plus Membership while in-club through the weekend will receive a $20 gift card.

BENTON HARBOR — Whirlpool Corp. is celebrating its 100th anniversary with a number of local events and recognition of employees throughout the world.

San Antonio, Texas -- A Friday report in the San Antonio Express News said that grocer H-E-B has opened its Toyland mall-based stores for the second year in a row.

The seasonal toy and entertainment concept – which sells no groceries – is called H-E-B Toyland and is currently open at Rolling Oaks Mall (San Antonio), the San Marcos (Texas) Premium Outlets, and in Corpus Christi, Texas, until Jan. 15.

WASHINGTON — The National Retail Federation announced that it has urged the Senate to approve legislation that would help create jobs by making it quicker for citizens of Brazil, China and India to obtain visas needed to travel to the United States on business or to shop in U.S. stores.

ST. LOUIS — Ralcorp Holdings announced that Terence Block will serve as president and COO of Post Holdings Inc., effective January 1, 2012 . Block will also join the board of directors of Post Holdings following completion of the separation of the Ralcorp and Post cereal business.