Marketing Tactics

Efforts to make food healthier and healthy food more affordable took center stage last week in Washington, D.C. when Walmart unveiled its new “Great For You,” packaging icon. This week in Orlando food safety took center stage at the Consumer Goods Forum’s annual Global Food Safety Conference where Frank Yiannas, VP food safety at Walmart and co-vice chair of the conference weighed in on collaboration, food safety at a cross roads and Tiramisu.

Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.

Technology continues to be a popular driver of new products, as evidenced by the number of toys designed specifically to work with the iPhone or iPad. However, there was also an apparent shift toward more simple toys, perhaps reflecting the current economy and the inability of many parents to shell out $100 on a toy that will only get played with a short while.

Toronto -- A Thursday report by Reuters said that Sears Canada is cutting prices on more than 5,000 items as a competitive preemptive move before Wal-Mart and Target begin their expansion march across the country.

According to the report, Sears Canada will also roll out weekly sales promotions and new signage.

EDISON, N.J. — Bestselling author and daytime host Rachael Ray has launched a new line of seasoning grinders.

Rachael Ray Seasoning Grinders are available in 10 varieties in generous-sized bottles, ranging from single ingredients such as Pink Himalyan Salt to blends of nine to 12 spices, including Rockin’ Rainbow Peppercorn Blend, 24/7 Seasoning (everyday/all-purpose), Spice-it-Up Chili Seasoning, Buon Appetito Italian Seasoning, Bump Up Your Burger Seasoning, Seafood Seasoning, and Perfect Poultry Seasoning. 

NEW YORK — In honor of the 2012 Academy Awards, Tiffany & Co. has engaged the services of celebrity stylist Rachel Zoe to create a window display that highlights Hollywood glamour from the 1930s through the 1970s. 

Zoe’s windows are unveiled at Tiffany & Co. flagship stores in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London.

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.

WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

Boston -- Research results released Thursday by mobile and social merchandising solution-provider Zmags found that less than one-third of the top 100 Internet retailers are prepared for tablet shopping.

According to “Mobile & Tablet e-Commerce: Is anyone really ready?” commissioned by research firm Hawk Partners, too few retailers have optimized sites for tablet commerce. Most are simply relying on their standard websites to provide an “adequate enough” tablet shopping experience.