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Marketing Tactics

  • Angry Birds fly into Walmart

    BENTONVILLE, Ark. —  Of all the mobile games out there, perhaps none is as popular, or addicting as Angry Birds. And the Angry Birds phenomenon doesn't end with digital games; plush toys, board games and costumes have all been inspired by this app. As the world's most-downloaded mobile game, it is no surprise that Rovio Entertainment would want to team up with Walmart for the newest version of Angry Birds, which will be released in app stores on March 22.

  • Kohl’s to launch American Idol collection

    New York -- Kohl’s Department Stores announced plans to launch an exclusive American Idol apparel collection. The newly created line -- Authentic Icon (AI) -- will be available exclusively at Kohl’s and Kohls.com beginning in April.

  • Kohl's gets piece of American Idol action

    MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.

  • Survey: Nearly half of adults only buy clothing when on sale

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that 41% of U.S. adults who purchase apparel say that they only buy clothing when it’s on sale.

    Nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money.

    The Spring Shopping Survey, conducted online by Harris Interactive, contained the following highlights:

  • Apple puts things in perspective for Target, other dividend payers

    Target announced completion of a $10 billion share repurchase program this week and reminded investors of its commitment to more than double its annual dividend payment to $3 by 2017. Too bad Apple announced the same day it would begin paying its first ever quarterly dividend of $2.65 later this year.

  • Former Target designer makes leader list despite defection to JCP

    Awkward. The Minneapolis/St. Paul Business Journal included former Target director of design partnerships Brian Robinson on its annual 40 under 40 series, which looks at up-and-coming business leaders. In Robinson’s case, he is an up-and-comer who has already went – to JCPenney – but will reportedly be based in Minneapolis.

  • Sport Clips signs sixth lease in the Philadelphia region

    Plymouth Meeting, Pa. -- Fameco Real Estate announced that Sports Clips has signed its sixth lease in the Philadelphia region as part of an aggressive store roll out campaign.

    Sports Clips is focusing its efforts on the Philadelphia MSA and Fameco’s Jim Creed is spearheading the expansion in this market which includes southeastern Pennsylvania, southern New Jersey and Delaware.

  • Weis rolls out mobile app, refreshes blog

    SUNBURY, Pa. — Weis Markets is expanding its presence in the digital space.

    The company earlier this month launched a free mobile application, which allows customers to view its weekly circulars and compile detailed shopping lists on their iPhone and Android smartphones. Settings for the app can be customized so customers can view weekly circular specials at their local store and lists can be synchronized between the list on their device and their list on WeisMarkets.com. Additional features include:

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