Marketing Tactics

New York -- A report released Thursday by Deloitte found that consumer spending posted an increase in March, reversing a trend of declines.

The Deloitte Consumer Spending Index climbed higher in March, marking only the third monthly increase over the past 12 months. The Index tracks consumer cash flow as an indicator of future consumer spending.

CLEVELAND, Ohio — American Greetings is launching a new line of cards featuring designs from noted artist Mary Engelbreit later this year as part of an ongoing collaboration. The greetings will be included in seasonal programs beginning this Halloween and sprinkled across everyday programs by the end of the year.

Indianapolis -- Simon Property Group said Wednesday that, in partnership with Mitsubishi Estate Co., it began construction of Shisui Premium Outlets (Shisui Town, Inba District, Chiba Prefecture), the ninth Premium Outlet Center in Japan.

Phase I, comprising 234,000 sq. ft. of GLA, is scheduled to open in spring 2013 with approximately 100 stores, including international brands, Japanese brands and restaurants. Simon owns a 40% interest in the project.
 

Target’s promotional cadence increased in March, but it was nothing compared with the ramp up in activity at Walmart and Toys“R”Us. To check out Market Track’s monthly review of top retailers’ promotional efforts, click here. 

CHARLOTTE, N.C. — Bi-Lo and Coca-Cola have partnered with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network. For every rotisserie meal bundle sold at all Bi-Lo stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

Toronto -- Indianapolis-based Simon Property Group and Calloway Real Estate Investment Trust, Toronto, announced Tuesday that they will launch construction on Canada’s first upscale outlet center on April 25.

The first phase of the planned 500,000-sq.-ft. center will open in summer 2013.

Toronto Premium Outlets is a 50/50 joint venture between Calloway and Simon, and will feature more than 100 upscale outlet stores.

WESTBOROUGH, Mass. — BJ's Wholesale Club is capitalizing on the growing demand for locally-grown produce by launching its "Farm to Club" program in each of its 195 clubs in 15 states. Rolling out this spring and summer, the Farm to Club program includes a variety of fresh fruits and vegetables that will be clearly marked with a special "Farm to Club, Locally Grown" seal.

If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.