Marketing Tactics

Fort Worth, Texas -- Trademark Property said Wednesday it has purchased two retail centers located directly across from La Palmera mall in Corpus Christi, Texas.

The 15.5-acre Staples Center, built in the 1980s, and the 3.8-acre Mt. Vernon Center, built in the 1940s, will undergo rebranding along with a major redesign and renovation, scheduled to begin late 2012 with completion slated for 2013.

The redeveloped center, to be named The Shops at La Palmera, will total approximately 200,000 sq. ft.

Walmart and healthcare partner Humana are out with a new prescription drug program called Rx4Value that guarantees saving and relies on the proven strategy of improving affordability by restricting choice to generic drugs.

HINGHAM, Mass. — Talbots' fourth-quarter loss widened to $53.2 million, or 77 cents per share, from last year’s loss from continuing operations of $2.8 million, or 4 cents per share. 

Fiscal year 2011 loss from continuing operations was $111.8 million, or $1.62 per share, compared with last year’s income from continuing operations of $7.6 million, or 11 cents per share. 

Reacting quickly to an early spring, Brentwood, Tenn.-based Tractor Supply Co. said its first-quarter sales increased 22% to $1.02 billion.

Same-store sales for the quarter increased 11.5%. The country’s largest farm-and-ranch retailer, which will release its full first-quarter earnings results April 25, said the same-store sales increase was driven, in part, by early spring weather in 2012.

By Seth Sarelson, [email protected]

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

CLEVELAND, Ohio — American Greetings is launching a new line of cards featuring designs from noted artist Mary Engelbreit later this year as part of an ongoing collaboration. The greetings will be included in seasonal programs beginning this Halloween and sprinkled across everyday programs by the end of the year.

Seattle -- Nordstrom Inc. revealed Thursday that it is leading a $16.4 million investment round in online men’s apparel brand Bonobos. The announcement follows last year’s purchase of online private sale site HauteLook, giving Nordstrom another leg up in the e-commerce arena.

Nordstrom is selling the Bonobos label's clothing at its stores and online. Bonobos is the largest apparel brand launched on the internet in the United States.

Plenty of televisions in Northwest Arkansas will be tuned to CNBC the evening of April 26. That’s when the financial news network airs a one-hour special called, “The Costco Craze: Inside the Warehouse Giant.”

CNBC has turned its cameras on Walmart in the past, twice actually, and more recently Best Buy and Target. Previews for the show on Costco promise to uncover the science and secrets behind the Costco craze.