Marketing Tactics

Boston -- Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

HONG KONG — TV manufacturer TCL Multimedia Technology Holdings has entered into an agreement with Ikea for the development of its innovative concept of complete TV solutions that includes TV, sound system and furniture.

According to a TCL press release, the partnership will enable Ikea to offer customers designated electronic products integrated into furniture that are operated by only one remote controller, boasting the seamless blend of advanced technology and creative interior design.

HOFFMAN ESTATES, Ill. — In honor of Earth Day, Sears Holdings is currently offering several discounts and product promotions designed to help customers improve their environmental performance. These include up to 25% off all Energy Star qualified appliances at Sears plus up to 25% off all dryers plus extra 5% off all appliances with your Sears card through April 19.

BENTONVILLE, Ark. — Grilling is the theme of Sam's Club's annual "Spring Taste of Sam's Club" event, and the retailer is inviting members and non-members to sample some unexpected grilling options at its free event taking place Friday, April 27 to Sunday, April 29 from 11 a.m. to 6 p.m.

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

Energy efficiency is one of the key benefits of using LED lighting. But there are plenty of other reasons to incorporate LEDs into retail stores, Sally Lee, applications marketing manager for Osram Sylvania, told attendees at the session, “Spotlight on LED: Getting the Dirt on Rare Earth Minerals.”

Duluth, Ga. -- Airport retailers around the globe are missing out on valuable opportunities to generate more revenue from time-starved and mobile-enabled travelers, according to a recent survey by NCR Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions.

To be truly fashion-forward, a closet must be refreshed periodically. This is equally true for premiere, class “A” regional malls that pride themselves on offering the hottest apparel and most fashionable retail the industry has to offer. If wardrobe success depends on what’s hanging in your closet, shopping centers hang their success on merchandising savvy and tenant mix.